Digital Marketing & SEO Analyst

• About 27 days ago
• Fixnhour Escrow Protection

An SEO (Search Engine Optimization) Specialist is responsible for improving a website’s visibility and ranking across major search engines like Google, Bing, and Yahoo. The role involves developing and implementing strategies to enhance organic traffic, improve keyword rankings, and boost overall website performance.

The SEO professional conducts keyword research, performs on-page and off-page optimization, analyzes web analytics, and identifies opportunities to enhance content performance. They collaborate closely with content creators, developers, and marketing teams to ensure that all digital assets align with SEO best practices.

An effective SEO Specialist continuously monitors search trends, algorithm updates, and competitor strategies to adapt campaigns and maintain strong search presence. The ultimate goal is to drive qualified organic traffic, increase conversion rates, and enhance the company’s online authority and brand visibility.

Key Skills Required:

• Technical SEO Expertise: Understanding of website architecture, schema markup, and crawl optimization.

• On-Page Optimization: Keyword placement, meta tags, headings, internal linking, and content optimization.

• Off-Page Optimization: Link building, outreach, and backlink analysis.

• Keyword Research Tools: Proficiency in Google Keyword Planner, SEMrush, Ahrefs, or Moz.

• Analytics & Reporting: Google Analytics, Google Search Console, and SEO performance dashboards.

• Content Strategy: Knowledge of SEO-friendly content writing and keyword intent.

• Competitor Analysis: Ability to analyze rival websites and identify ranking opportunities.

• Algorithm Awareness: Staying updated with Google algorithm changes (e.g., Panda, Penguin, Hummingbird).

• Basic Web Knowledge: Familiarity with HTML, CSS, and CMS platforms like WordPress or Shopify.

• Communication & Collaboration: Ability to coordinate effectively with marketing, design, and technical teams.